By Olivia Davis | Sep 01, 2026
IShowSpeed first shot to fame with his over-the-top reactions while playing video games, before branching out to other content, including livestreams of his adventures around the world. As his popularity has exploded he has signed deals with major brands, including a special skin in Fortnite and a WWE WrestleMania match appearance. Now he's taking that energy to a new partnership with Dr. Squatch, supporting a $1 million giveaway.
How the Speedrun: Million Dollar Mission Works
The giveaway, called Speedrun: Million Dollar Mission, was announced through Dr. Squatch's official YouTube channel. The event runs as a series of weekly challenges starting August 31 and continuing through October 31, encouraging fans to search for hidden briefcases, film themselves completing specific tasks, and take part in a broader loot box giveaway. Drawing inspiration from IShowSpeed's chaotic and unpredictable Twitch streams, the challenges lean into some genuinely unusual territory, with early teasers referencing things like barking at Dr. Squatch displays in stores. The very first challenge asks fans to see who can use an entire bar of Dr. Squatch soap the fastest. To participate, fans must record themselves attempting the challenge and tag Dr. Squatch's official account on TikTok, Instagram, or YouTube while including the designated hashtag.
Beyond the more eccentric content challenges, the giveaway also includes simpler ways to win. One challenge involves searching for a hidden briefcase each week, with Dr. Squatch gradually revealing location clues throughout the week to help fans track it down. Another challenge ties a $10,000 prize to purchases of Dr. Squatch's Loot Box Bundle, a format that echoes the loot box mechanics that have sparked ongoing debate within the gaming industry.
A Growing Pattern of Big Brand Collaborations
This isn't Dr. Squatch's first venture into influencer marketing. Since launching in 2013, the hygiene brand has partnered with creators ranging from smaller online personalities to major celebrities, including actress Megan Fox. Speaking about the new collaboration, Dr. Squatch Chief Brand Officer John Ludeke praised IShowSpeed's fanbase as one of the most engaged and participatory communities on the internet, predicting strong turnout for the challenge.
The partnership comes in what is already a huge year for IShowSpeed. In June, he released the single "World Cup (Champions)" which was included on the official soundtrack for the 2026 FIFA World Cup and performed live by the streamer during the tournament's closing ceremony. He also set out on a Caribbean tour in April 2026, visiting 15 countries on the trip, including Jamaica, Trinidad and Tobago and the Dominican Republic. New projects and collaborations keep pouring in for IShowSpeed, who continues to be one of the most talked about personalities in online content creation.
